In this project, I was tasked with designing a paper where the visual elements needed to seamlessly integrate a brand campaign with distinct visuals and the newly redesigned homepage for the Center for Creative Leadership. The challenge was to ensure that the design aligned with the campaign but could also feel aligned with standard branding once the campaign concluded. I merged these elements to create a clean, bold paper that fit easily into the fold of both the brand campaign and the website. I also designed a few supporting assets such as the article hero image and LinkedIn ad graphic.